Mrs Anoo Anna Anthony is currently working as Associate Professor, Marketing Area at FISAT Business School. She joined Rajagiri Business School for a seven month stint as Assistant Professor during which she taught papers for both PGDM- the distinctive and AIU (Association of Indian Universities) approved diploma program of Rajagiri which has become its flagship course, as well as for the MBA program. .Prior to this she has taught in Business Schools in Kerala and in Mysore. Experience in industry, though limited, was as the Marketing and Communications manager of Olive Publications- a regional language book publishing house owned by Dr. M.K. Muneer, MLA . She submitted her Doctoral Thesis in October, 2011 at the Faculty of Management Studies, Cochin University of Science and Technology. Her research areas are Value Chain Analysis, Economic Geography of International Trade, cluster development and international market strategy of firms. She has attended various national seminars and presented and published papers at the national and international level.