Has 15 years of experience in the industry and academics. He is a renowned blogger and trainer, creative consultant in top advertising agencies and an academic. His experience ranges from top advertising agencies in India and abroad including Lowe Lintas, Euro RSCG etc, sales and marketing firms like Al Fardan Banking Corporation and academic institutions. He is also a writer in renowned journals and magazines of repute. His client agency relationship model is widely acclaimed and accepted in the advertising industry. His active interest areas for now is advertising and new media, sales in the new age and corporate brand and image building.