Dr.Sindhu George has over seventeen years of experience in academics in various B-Schools in Kerala. She is an active member of CEDEM at FBS. Prior to her academic career she was with Geojith Financial Services in operations .Her areas of interest include micro economics, advertising and sales promotion. She is a NET(UGC) qualified management teacher and has been awarded PhD by the Cochin University of Science and Technology for her doctoral thesis titled “STUDY ON THE PERCEPTION AND BEHAVIOUR OF RETAIL INVESTORS TOWARDS MUTUAL FUND INVESTMENT-A STUDY AMONG MUTUAL FUND INVESTORS IN COCHIN.. She has attended various national seminars & presented papers at the national level.